"With the right product and right know-how,
you can make a lot of money with an online store."
Bob Parsons
you can make a lot of money with an online store."
Bob Parsons
1) Make an offer the customer can't refuse
"Presenting the right offer is incredibly important."
- A) Make it clear why customers should buy from you and not the competition.
- a. Find the points of differentiation
- i. Price
- ii. Quality
- iii. Service
- iv. Experience
- b. Communicate those differences on your website and all marketing materials.
- B) Whenever possible, there should be no risk for your customers.
- a. Money Back Guarantee
- b. 100% Refund Policy
- c. Give customers peace of mind, which will help close sales.
- C) Tell your customers why they need your products
- a. Tell them how it will make their life better or their business more successful.
2) Find the right audience!
"First and foremost, you have to get your product or service in front of the right buyers."
- A) Your advertising must attract prospects who are interested in what you offer.
- a. Don't cast too wide of a net.
- b. Start small and stay very focused.
- i. Focus on SEO and Paid Search Ads
- a) See Bob Parsons video blogs: #17 and #22
3) Show them what you've got!
"The right presentation is important."
- A) Get to the point
- a. Forget about the fancy music and layer upon layer of graphics.
- b. If you have music, and don't sell music, lose it!
"You're driving customers away and losing sales."
- B) Provide customers with detailed descriptions of all your products and services.
- a. The more clarity you provide about your products and services, the more likely a customer will buy from you.
- b. People are visual, so pictures of your products are an absolute must!
- i. Pictures or video give your customers a sense of what they're buying.
- ii. Inadequate visuals leave buyers cold.
- c. Testimonials from previous customers will help new customers in their buying decision.
4) Be Easy!
"If customers want to spend money with you, make it easy for them."
- A) Have lots of payment and shipping options.
- B) Always be quick to fulfill orders.
"Nothing makes a customer happier than instant gratification."
5) Give Service With a Smile!
"Always, Always, Always take care of your customers."
- A) Listen intently to complaints.
- B) Fix issues fast.
- C) Always be learning to techniques to help service customers.
"General Failure 101: Huge mistake most vendors make
is trying to eliminate human interaction with customers."
is trying to eliminate human interaction with customers."
- D) Make it easy for customers to talk to you to get questions answered and solve problems.
"Great service will bring customers back time and time again."
TRANSLATION – BETTER BOTTOM LINE
FOR YOUR BUSINESS!
FOR YOUR BUSINESS!
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shane.russell@suitedmarketing.com
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Wow its an amazing and very thoughtful analysis and a summary of key factors that make a business succeed over internet.Very well said that human interaction with customers is a must and should not be careless about this.
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