Sunday, April 24, 2011

How to begin creating your company's online presence - ISSUE 5 - 3/10/10

You may have already owned your company for many years, or are just beginning the journey. Regardless, you are very aware the Internet is creating wealth like never before. However, you don't have a clue how to market yourself online, nor do you know where to begin. Never worry, we are here to teach you some basic fundamentals.

We are adding very valuable information to our website on a regular basis. Please visit us at www.suitedmarketing.com when you have a moment. You will be making the best decision you've made since starting your business.

Step 1: Blogging, Email/Ezine Marketing, and eBooking


Just imagine. About 10-15 years ago, none of these words existed, however, they have become a few of the most important words in today's world to guide you towards your path to success. You no longer can be successful by cold-calling. Today's successful business owners write "Value Messages" to their clients. These value messages include items which will help individuals, or build value in their lives, but will remain directly related to your business.

Great Ideas for eZine articles


Here are a few "teach tips" to get your team to the next level...
  • Teach EVERYONE that attitude is the foundation of success, both personal and business
  • Teach EVERYONE the importance of friendliness
  • Teach EVERYONE that speed of response is not an option
  • Teach EVERYONE how to respond to customer complaints
  • Teach EVERYONE that service is as important as sales
  • Teach EVERYONE to ask for more business
  • Teach EVERYONE to suggest more
  • Teach EVERYONE to thank the customer for their business

Inspired by Jeffrey Gitomer


Don't just take my word for it. Visit www.gitomer.com by Jeffrey Gitomer, author of "The Little Red Book of Selling," and distinguished motivational speaker. He has tons of great insight.

Other topics to write about


The following are just some ideas you can use to write value messages to your customers. Please, feel free to use or alter them in any way you feel fit.
      1. How and why you decided to start your business "X" years ago.
      2. The struggles you went through in the beginning stages.
      3. The success you experienced over the years.
      4. How you initially obtained clients.
      5. What you did to keep the clients coming back.
      6. How long it took you to become profitable.
      7. What you would do different if you had to do it all over again.
      8. Why new and existing customers choose you over the competition.
      9. What is unique about your product and/or service.
      10. Your short-term and long-term goals.
      11. How you could help a business owner build their business by purchasing your product or service.

Step 2: Partnering with other companies


Once you re-program your mind to focus on helping other people, you will quickly begin to see the rewards come back ten-fold.

The search engines rank your website/business based off the relativity and quality of content, and even the popularity of your page. Your primary goal is to get to the top of the search engine when a potential customer/client is searching for information. The higher your ranking, the more traffic your site will receive.

One great way to do this is to research for companies you could partner up with to send each other referrals. For example, if you own a printing company, such as my friend Dan Wees with Advanced Printing Solutions (www.apsslc.com). He has a great market niche because his printing company is able to print on just about anything.

I am recommending he contact and build partnerships with such companies in the industries of computers/technology, medical, outdoor, t-shirts, etc. Once he has built the partnerships, he needs to offer to put a link to their website on his and once it's completed, he should ask for the same in return.

Step 3: Never stop learning


The moment you stop improving yourself and/or growing your business will be the moment your company begins to fail. It may take five or ten years, but eventually the competition will surpass you. Don't ever get comfortable. Don't ever get content. Company B is always working just as hard, if not harder than you, to become company A.

Please check out our FREE eBooks at our Library as well as some motivational and informational videos by other great leaders of our country and successful entrepreneurs at our Resources page.

Step 4: Using the tools available


There are many great services available to help you build your online presence at little or no cost. Every one of the following sources are imperative to your success so please, make sure to create an account for each of them. We will go over how to utilize these tools in a later edition to the Suited eZine so please make sure to subscribe by visiting our Library.

Don't forget to put all the accounts in your business name. This is very important to increase your web presence. No one will know who you are unless you tell them.





Google Account

google.com/accounts/createaccount

Google Profile

google.com/profiles

Business Solutions

google.com/services

  • Local Business Center
  • Adwords
  • Adsense
  • Analytics
  • Friend Connect
  • And any other service you find useful

Blogger

blogger.com

Twitter

twitter.com

YouTube

youtube.com

Toll Free Number

TollFreeNumber.org

Increase Your Sales

  • Increase Your Sales By Providing Information About Your Company & Business Tools 24/7

Enhance Your Image

  • Portray a Professional Image
  • Only One Number to Remember & Provide
  • Organize employees and departments

Be More Productive

  • Save Time By ONLY Talking to the Callers You Want to
  • Never Miss an Important Phone Call Again
  • All of Your Communication in One Spot
  • Instant Notification of New Messages

Learn More


Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.





Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO

www.suitedmarketing.com
shane.russell@suitedmarketing.com

Visit our Library

2 comments:

  1. You are right that for any company to grow beyond the barriers of geographical locations it need to be available on internet.You put up a very interesting article for same.Good work.
    digital certificate

    ReplyDelete