Sunday, April 24, 2011

Jump Start Your Business - Learn how to grow your business and increase your sales - ISSUE 6 - 3/14/10

You are currently in your marketplace and your economy. The fear of loss is greater than the thought of gain. The only thing driving you is your desire to be the best! Everything else will follow - money and success.

You need to come up with a 2010 and 2011 gameplan. Stop focusing on the past. It's over!

We have been speaking of many different principles to help you build a successful business, but don't just take our word for it. The most successful businessmen are saying the same things.

Below you will find the outline and keypoints to the previously mentioned webinar video by Jeffrey Gitomer. Take the time out of your busy schedule to watch the video. Once you apply this video's principles you will make you more money than you could possibly imagine.

Online Webinar outline presented by Nevada State Bank and Hosted by Jeffrey Gitomer - Author, Mentor, Motivational Speaker, Sales Coach, Millionaire. Overall, great guy!

Don't know where to start?
Don't have time to market your business?


We will help you with everything.

SUITED MARKETING

www.suitedmarketing.com
info@suitedmarketing.com


YOUR PLAN


1 ) Visit your top 25 customers in person


2 ) Get your online presence out of the 1990s


3 ) Start offering help and value messages


4 ) Develop and maintain business and personal relationships with clients


  • Utilize Social Media
    • Twitter, Facebook, LinkedIn, MySpace, Our Social Network, etc.
  • Improve your Google Ranking
    • Google yourself or business - What comes up?
    • FACT: Google is the fastest growing company in the history of the world.

Social Media and Google Ranking will
greatly enhance your online reputation



  • Purchase website
    • YourName.com
    • Write a one page philosophy about how you treat your customers.
    • If you have kids, register their names immediately, while they're still young.




What Would Google Do?

- Written by Jeff Jarvis

Buy it, read it, live it, apply it.


5 ) Build Moral

  • Be the "Yes" man

6 ) Focus on Customer Loyalty

  • Word-of-Mouth Advertising
  • Referrals
  • Repeat Customers

7 ) When calling on customers

  • Value Proposition
    • In favor of customer
    • No Sales Calls!

8 ) Learn customer buying motives

  • Don't use old-world techniques

#1 Rule of Business -

"People hate to be sold, but love to buy!"

- Jeffrey Gitomer


9 ) Change from Cold Calls to Referrals

  • Focus on existing customers
  • Referral = Report Card

10) Take a course in Creativity

  • Invent something obvious
    • Keep thinking all the time.
  • Say "Thank You" to your customers
    • They will appreciate it.
  • Develop best business card on the planet!
    • It's not a business card, but a conversation starter.
    • It's a marketing piece.
  • Create a business card mousepad
    • Go on Facebook.
    • Take picture of potential client's child or spouse.
    • Create mousepad.
    • On bottom of mousepad put:
        • "For more Mousepads call Suited Marketing at 312.841.7848"





11) Have at least one annual sales team celebration


12) Your ability to make the sale

  • Be as value-driven as your customer
  • The Secret of Sales - Strategies to approach the sale
    • Intelligent Engagement
      • AKA - "Friendly Engagement.™"
    • Your Preparation
    • Your Questions
    • Your Ideas
    • Your Attitude, Belief, and Enthusiasm
    Sustained Engagement
    • Bring all five skills
    • The sale is yours
    Intelligent Engagement
    • Earn respect
    • Perceived as best
      • The mental justification for the emotional decision to buy.
    Emotional Engagement
    • Passion or belief combined with prospects emotional decision to buy which is justified logically.
    • People want to do business with people who are friendly & people whom they like.
    Sustained Engagement
    • Ability for sales person to engage throughout entire process

A sale is made everytime...
either you sale them on yes or they sale you on no.



12.5) Build your attitude

  • Look at your attitude.
  • Concentrate on yourself and how friendly you are.
  • Ask yourself how you respond to your customers.
  • Have a deep belief in who you are.
  • Have a love for your product or service.
  • Dedicate yourself to being a student.
    • Never stop learning.
  • Always be prepared.
  • Your people need to know your customers and love to serve.
  • Your job is to ask for, or suggest, more.
    • Always upsell one more.
  • Get ready to be your best
  • Do not add value. Give value first.

You are the difference!

Training will teach you how; education will teach you why.



  • Train and Educate yourself to be the best.
    • Once you're the best, you can train others to be the best.
  • Review quality and eliminate anything that's not the best.
  • The company and product you represent already have the quality you're looking for. The only variable is you!
  • Have the value of being "First Class!"
    • First Class is a business and a person
      • It's also a reputation - Be First Class."
      • Get people to say you're a "First Class" person when they talk about you behind your back."
  • Attitude is Everything
    • Attitude rules your service, your sales, your family, your career, your business, and your life.
    • Spend 15 minutes in the morning focusing and/or talking about attitude.
    • "Positive attitude is a self-imposed blessing." - J.G.
    • "Impact your market. Don't just be in your marketplace."
        • -Jeffrey Gitomer
  • You can do all this stuff on your own to help you succeed in today's market, but the challenge is, are you willing to invest the time it takes to be the best?

"The person who knows how will always have a job; the person who knows why will always be his boss."



Tips in the Current Marketplace

  • If you're thinking about how to get more customers to your door, you should first ask yourself if you're doing anything to drive them away.
  • Focus on value and visit 25 of your best customers.
  • Take advantage of this economy and the low interest rates.
  • Guard your money.
    • Make sure you don't run out.
    • Plan for your cashflow.
  • Keep your customers loyal to you.
    • Do extra for your customers.
    • Out serve and out value your competition. Not just outsell and out price them.
    • Customers want value so you become a better value provider for THEM!
    • Customers want answers for "their stuff." They don't just want to buy "your stuff."
    • The more help and answers you give them, the more likely they're going to do business with you in the present and furture.
  • Figure out a way to get on the News.
    • Give something away every day for a week.
      • Example, "Economic Recovery Flower."
    • Make certain everyone knows you're a value provider.

Online Webinar outline presented by Nevada State Bank and Hosted by Jeffrey Gitomer - Author, Mentor, Motivational Speaker, Sales Coach, Millionaire. Overall, great guy!

Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.




Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO
Shane Russell
Senior Marketing Analyst
www.suitedmarketing.com
info@suitedmarketing.com
312-841-7848
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