Online advertising has taken the world by storm over the last decade. Technology is becoming more efficient, more affordable, and more interesting than in previous decades. I always like to put your thoughts in the mind of the consumer, so imagine this for just a moment:
-
You wake up in the morning, do a light stretch to get your blood flowing, and immediately look down at your phone to see if the little light is blinking, "You've Got a Message. You've Got a Message. You've Got a Message." You unlock your iPhone and click on Facebook to see who sent you the messages while you were sleeping. Then you notice there are other alerts waiting for you to look at - the daily news, your horoscope, your sports scores, the weather, etc. etc.
After your daily jog, you grab a cup of coffee and sit down at the kitchen table with your iPad in hand. You check your email and there's a funny YouTube video in your inbox from your son's baseball coach with footage from the game the night before. Your son hit his first home run. Too bad you weren't there but at least you didn't miss it entirely.
Now you're at work. You walk in the office door and after getting your second cup of coffee, you sit down in front of the computer to get caught up on your daily emails from corporate. Within about 10 minutes, you get bored and decide to catch up on the running for the election. What's a little CNN going to hurt, right? Before you realize it, it's lunch time. You've been surfing the web for three hours.
ONLINE: NOT JUST ANOTHER MEDIA - A WHOLE 'PARALLEL UNIVERSE'
More and more people are spending more and more time in front of the computer. Since the economy has been on the fritz for quite some time now, people are staying in much more and going out much less. This leaves you with such a great opportunity to reach more eyeballs and spend less money than ever before. You just have to learn how to be creative if you want your messages to stand out from all the rest of the people just like you.
Offline media such as TV, Print, Radio, and anything Outdoors is extremely expensive and can only be maximized by those companies with the resources to invest in this medium. One of the main reasons is that these channels primarily focus on awareness and consideration and come with a hefty price tag. You aren't going to be effective in a world where consumers are able to dodge these messages because of technology. A perfect example for this is TIVO/DVR. You can record all your favorite shows and fast-forward through the commercials. In the world of business, this is a nightmare. In the world of being a consumer, it's a blessing.
Take a moment to study the following information. It's designed to help you understand what stages of the buying cycle your efforts are focused on in the eyes of the consumer:
Offline media such as TV, Print, Radio, and anything Outdoors is extremely expensive and can only be maximized by those companies with the resources to invest in this medium. One of the main reasons is that these channels primarily focus on awareness and consideration and come with a hefty price tag. You aren't going to be effective in a world where consumers are able to dodge these messages because of technology. A perfect example for this is TIVO/DVR. You can record all your favorite shows and fast-forward through the commercials. In the world of business, this is a nightmare. In the world of being a consumer, it's a blessing.
Take a moment to study the following information. It's designed to help you understand what stages of the buying cycle your efforts are focused on in the eyes of the consumer:
- Awareness and Consideration
- TV, Print, Radio, Outdoor
- Consideration and Trial
- In-store
- Repurchase/Loyalty
- Direct Mail
- Awareness and Consideration
- Image Ads
- Video Ads
- Awareness, Consideration, Trial
- Gadget Ads
- Consideration, Trial, Repurchase/Loyalty
- Website
- Repurchase/Loyalty
- Awareness, Consideration, Trial, Repurchase/Loyalty
- Google Search
Offline Media
Online Media
NOW THAT YOU KNOW WHY, HOW ARE YOU GOING TO ATTACK?
Before you run and start advertising online, make sure to follow the guidelines we set forth for you. Wasting your money and time is probably the last thing you want to do so let's make sure you do everything right the first time. Think about and answer the following questions before you get started:
- Brand Awareness?
- Direct Sales and Acquisition?
- Developing New Markets?
- The product costs involved
- The ability to effectively target and measure an audience
- The popularity with consumers
- Ability to target customers at home or abroad in an efficient manner
What is the Marketing Objective of your campaign?
Consider
We have recently partnered up with Google to sell their products and services. For all new customers, we are currently able to offer you $100 of FREE Google Advertising dollars. If you would like to learn more, please email us at info@suitedmarketing.com.
"You focus on what you do best. We focus on your success!"
Stay tuned for more on how to get your website on Google and online advertising. In this series, we will be talking about why online advertising has become so popular; the different stages of the buying cycle, and how you can capitalize on each; why Google advertising is so important; how you can tap into Google's search network; and much, much more! We're really excited to share this information with you and hope you get a wealth of knowledge and value from our posts.
Stay tuned for more on how to get your website on Google and online advertising. In this series, we will be talking about why online advertising has become so popular; the different stages of the buying cycle, and how you can capitalize on each; why Google advertising is so important; how you can tap into Google's search network; and much, much more! We're really excited to share this information with you and hope you get a wealth of knowledge and value from our posts.
No comments:
Post a Comment