Search engine ranking is no longer just from content creation, keyword optimization, and meta tags on your website or blog. It has now evolved into social interaction, as well. There are still rules of the road that one must adhere to in order to benefit from this new Google product.
Google has finally created a social network with the business-professional in mind to connect with other like-minded individuals or organizations. No more wasting time socializing. Time is now invested socializing. All your sharing, commenting, supporting, liking, etc. is finally going to pay off. Google+ has many more features and benefits, but the main one is that new efforts are now going to help increase Search Engine Ranking.
In a previous blog, we mentioned there was no way for your social interactions to appear in the search engine results and increase your search engine ranking. While this still remains true, Google has creatively implemented a unique Google Pagerank system and connected the dots between the two so that value-oriented social interactions on Google Plus are, in fact, placed into their own category within the Search Results page. For example, if you were to do a Google Search on the phrase "social interaction" you would receive your search results, business as usual.
However, there is now a new link at the top of the screen underneath the search box which will have a few profile icons and the number of personal results. These profile icons and personal results are the search results for Google+ and anything pertaining to the phrase "social interaction" within the social network.
When you click on the "personal results" link, you will be taken to another page with the same exact look and feel as your traditional search results page. The only difference is the options on the left-hand side of the screen. They are almost identical with the exception of the unique ways you are able to narrow down your search results.
The new Personal Results screen not only shows social interactions between people, but it also shows shared content from other websites such as pictures, videos, comments, and even the person who +1'd it. If you're unfamiliar with Google+, Robert J. Banach wrote an excellent article you should take a look at called What Does Google’s +1 and +Name Really Mean? to learn more about it, what it is, and how it works.
The best recommendation we can give is to get on board with Google and to learn as much about Google as possible, especially Google+. Google has many products and services which are unique, intertwined and interconnected with the #1 Search Engine in the World. For example, Google's blog site is Blogger.com. After you have completed writing each blog article, Google has created a very easy way for you to share your blog with everyone in your circles and extended circles with a very nice pop-up window. Once you have shared your blog article on Google+, it will appear in the personal results and even include your blog header to make it stand out and for people to recognize it.
Assuming you are writing a blog, you should be posting your blog on blogger and your site (bare minimum). If you have the time, energy, and resources, you should also be posting your blog in as many other places as possible. This will only help you and increase the number of locations you can be found by different people. Everyone has different search preferences and you never know how people are going to find you unless you're in all the places they would look.
We write for small business marketing and development - giving you tips and tricks to assist you with growing your business, increasing your revenue, sales, and ultimately, income.
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