Why You Should Create a Digital Business Card - ISSUE 48

Why You should Create a Digital Business Card to Explode Your Business

Like most small business owners, I bet you are running from networking event to networking event trying to make as many connections as you possibly can. How many times have you rehearsed and performed your 30-second commercial? Is it even effective? How do you know? Is anyone even interested in what you are saying?

First of all, when you are networking, you should be focusing on building relationships and NOT selling your product or service. You may have heard this before, but you were born with two ears and one mouth for a reason so you MUST use them proportionately and listen twice as much as you are speaking. People are going to not only trust you more when you are asking questions and listening, they are also going to feel like you really care about them more than you care about yourself. Whether you do or not, that's up to you, but I can guarantee you that the more outward focused you become, the more your business will grow and thrive.

Secondly, is saying the exact same thing over and over really effective and exciting for you? If you've consistently performed your 30-second commercial over and over, does it sound robotic or do you have the same enthusiasm and passion every single time? If you are like most people, you are most likely sounding more robotic each and every time.

Lastly, after attending hundreds of networking events and meetings, and listening to hundreds of people give their 30-second commercial, I can almost guarantee you are talking about the benefits and features of your business and not your passions. Telling people what you do is fine, but expressing your passions is paramount to be remembered. People won't remember you nor will they connect with you based off what you do, but they will if you share why you do and what you are most passionate about. I heard from a very highly respected man, Gary Sugar, recently that most people live in the shadow of their business, but must make their business the shadow of their passions.

Express your passions and stand out from the rest of your competition. Create a digital business card to do the selling for you. You've probably seen QR codes (square barcodes) on the back of business cards. If you already have one, have it go to a one-page website with your commercial, business card information, and a contact form. We have just began this new service of helping you accomplish this.