Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Wednesday, May 4, 2011

Why is Marketing Your Business so Crucial? ISSUE 9 - 5/5/11

In today's world, the small business owner rules. However, not all small business owners are created equal and the only way to prove that to the rest of the world is through Marketing. Marketing allows you to build value, brand awareness, and trust with the public. How will they know who you are unless they can see you? If you don't constantly market your business to your potential clientele, you will be lost in a sea of options. You will not be able to set yourself apart and you will not be successful... guaranteed! Marketing is the single-most important aspect to developing a successful business.

As you may already be aware, large companies are the most obvious big-time marketers because they have the resources to create brand awareness by positioning themselves in front of your eyeballs every opportunity they can whether through email marketing, web ads, television commercials, print ads (magazines, newspapers, periodicals, etc.), billboards, mobile applications, social networking (Twitter, Facebook, MySpace), direct mailers, radio spots, sporting events, and much, much, more.

Everywhere you look, you see an Ad enticing to buy something that you "can't live without!" In fact, the average American is bombarded with about 5GB of information daily. That's the equivalent of 35,000 web pages of information per day. If you aren't staying at the forefront of your clientele's mind, you will be spit out and tossed out the other end, especially since most small business owners don't have the budget necessary to compete in the big leagues.

No need to worry, there is light at the end of the tunnel. You don't need a million dollar marketing budget to create brand awareness. Instead, you need knowledge, expertise, and an investment of your time.

Some examples of marketing and creating brand awareness are as follows:

  1. Write articles related to your business building trust and value for your clientele
    • Your articles should offer tips and tricks to enrich people's lives.
  2. Talk to as many people as you can
    • People will do business with people whom they know and trust.
  3. Partnerships and link exchange
    • Look for ways to partner with other small business owners in a link exchange referring business to one another.
  4. Join forums and discussion boards
    • Offer high-value assistance to those people looking to solve problems related to your business
  5. Create how-to videos
    • You're the expert.  Teach people how to do what you do best.  
  6. Conduct workshops
    • Put together a free workshop related to your business and invite people from your community.
  7. Write a Press Release or have a newspaper write an article about you
    • Magazines and Newspapers are always looking for a good story.  Let the public know who you are and what you stand for.

There are endless possibilities.  You just have to be creative.  There are many, many ways to get your name and/or company name out to the public.  We are always here to help and always willing to assist.  All you have to do is reach out to us and we will guide you through the process.

The world is going through the largest paradigm shift in human history. You are living in the most exciting times known to man. Technology is rapidly changing and altering the way people live their lives, and especially conduct business. Big players such as Blockbuster, Borders, and even Circuit City are getting kicked to the curb and Internet startups such as Amazon, Netflix, and Hulu are becoming the big names in today's digital world with more emerging companies on the rise.

The companies who failed did so because they failed to change. The emerging companies are run by young, bright, and talented stars. If you want to become successful, you should mirror the successful companies who may or may not be a competitor. Mindfully watch and observe their behaviors and study each and every move they make.

We are one of those companies. Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.





Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO

www.suitedmarketing.com
shane.russell@suitedmarketing.com

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Sunday, April 24, 2011

5 Secrets to Making Money Online By Bob Parsons CEO and Founder of GoDaddy.com - ISSUE 7 - 4/9/10

"With the right product and right know-how,
you can make a lot of money with an online store."

Bob Parsons


1) Make an offer the customer can't refuse


"Presenting the right offer is incredibly important."


    A) Make it clear why customers should buy from you and not the competition.
      a. Find the points of differentiation
        i. Price
        ii. Quality
        iii. Service
        iv. Experience
      b. Communicate those differences on your website and all marketing materials.

    B) Whenever possible, there should be no risk for your customers.
      a. Money Back Guarantee
      b. 100% Refund Policy
      c. Give customers peace of mind, which will help close sales.

    C) Tell your customers why they need your products
      a. Tell them how it will make their life better or their business more successful.

2) Find the right audience!


"First and foremost, you have to get your product or service in front of the right buyers."


    A) Your advertising must attract prospects who are interested in what you offer.
      a. Don't cast too wide of a net.
      b. Start small and stay very focused.
        i. Focus on SEO and Paid Search Ads
          a) See Bob Parsons video blogs: #17 and #22

3) Show them what you've got!


"The right presentation is important."


    A) Get to the point
      a. Forget about the fancy music and layer upon layer of graphics.
      b. If you have music, and don't sell music, lose it!

"You're driving customers away and losing sales."


    B) Provide customers with detailed descriptions of all your products and services.
      a. The more clarity you provide about your products and services, the more likely a customer will buy from you.
      b. People are visual, so pictures of your products are an absolute must!
        i. Pictures or video give your customers a sense of what they're buying.
        ii. Inadequate visuals leave buyers cold.
      c. Testimonials from previous customers will help new customers in their buying decision.

4) Be Easy!


"If customers want to spend money with you, make it easy for them."


    A) Have lots of payment and shipping options.
    B) Always be quick to fulfill orders.

"Nothing makes a customer happier than instant gratification."


5) Give Service With a Smile!


"Always, Always, Always take care of your customers."


    A) Listen intently to complaints.
    B) Fix issues fast.
    C) Always be learning to techniques to help service customers.

"General Failure 101: Huge mistake most vendors make
is trying to eliminate human interaction with customers."


    D) Make it easy for customers to talk to you to get questions answered and solve problems.

"Great service will bring customers back time and time again."


TRANSLATION – BETTER BOTTOM LINE
FOR YOUR BUSINESS!


Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.




Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO

www.suitedmarketing.com
shane.russell@suitedmarketing.com

Visit our Library

Saturday, April 23, 2011

Why Getting Out of Debt is Crucial for Success - ISSUE 1 - 12/18/09

I am on my way home after a long weekend of goofing off in the great city of Chicago. As I sit here gazing out the starboard window of the airline jet at the crystal clear winter sky, I am looking down at the blissful, snow-covered earth and am asking myself whether or not I woke up this morning with a purpose. I took a break from my work and had a very eventful weekend visiting with my childhood friend, Joe, but it's now time to get back to business.

My mind is cluttered with all the new and amazing memories I created this weekend. I am thinking about the hockey game, the comedy club, the pub crawl, the shops, the food, and all the new friendships I created while in the city. Even though I am exhausted from the wonderful weekend, I want to feel a sense of accomplishment today so I decided to pull out my laptop and begin writing.

We have all had a weekend we can remember for the rest of our lives, and this past weekend was one of mine. I work extremely hard every day so that I can afford to travel to new places to meet new people and learn about different cultures. One of my long-term goals is to see the entire world. Although I may never be able to travel to every place I want to, I'm definitely going to give it my very best shot.

I have owned many nice things in my life, but nothing has ever made me feel the way I do about experiencing life. When I'm old and gray I want to be able to reflect back on my life and be thankful for being able to make a difference in many people's lives, no matter how miniscule it may have been; I want to be thankful for being able to make many new friendships and relationships all over the world; I also want to be thankful for being a better person because of it.

In my opinion, too many people focus solely on material possessions, but the true treasure is found in adventure and experiencing life. Not only do people admire others more for the things they have done, rather than the things they own, but there is so much more self-fulfillment involved. I love being able to share my experiences with other people. I always encourage my friends and family to go with me, but most of them are living paycheck to paycheck and are so deep in debt that they can't even afford to miss a few days of work.

I spent the majority of my twenties in the same situation as most. I missed out on many trips and events because I couldn't afford to miss work, especially since I worked in sales and had to work 99% of all weekends for more than a decade. However, I woke up one morning and decided to do something about it. I shredded my credit cards and decided to get out of debt so that I could build the financial future I have always dreamed of. I got sick and tired of making other people rich by paying high interest rates and compound interest.

Compound interest arises when interest is added to the principal, so that from that moment on, the interest that has been added also earns interest. This addition of interest to the principal is called compounding (i.e. the interest is compounded). A loan, for example, may have its interest compounded every month: in this case, a loan with $100 initial principal and 1% interest per month would have a balance of $101 at the end of the first month, $102.01 at the end of the second month, and so on.

en.wikipedia.org/wiki/Compound_interest

en.wikipedia.org/wiki/Interest

en.wikipedia.org/wiki/Loan

In other words, if you make the minimum payments on your credit cards every month, interest will accumulate from the interest of the previous month, and so on. It's even worse if you're falling for all the schemes of the credit card companies and making consistent purchases without paying off the principal balance every month. Credit card companies want you to stay in debt to them forever, which will be your fate if you don't take control of yourself today.

en.wikipedia.org/wiki/Principal_balance

In the beginning, it was very challenging for me to live within my means since I had had a credit card from the age of 18. If I wanted something, I always purchased it without thinking about the long-term ramifications of my decision. I always justified my purchases with excuses and promises I couldn't fulfill. Every time I bought something I promised myself I would pay off the charge at the end of the month, but that never happened.

I always made all my payments on time, which was usually the minimum, and every few years the credit card companies would give me a "reward" for being such a great customer. This led to a disaster. They had me right where they wanted me. They had me deep into debt with them. I am just thankful I learned what they were doing and caught myself before it was too late.

I was lucky enough to meet financial advisers and quickly learned what the term Compound Interest meant and decided I wanted it working for me instead of against me. My financial friends also taught me the Rule of 72. This is a mathematical formula used by financial experts to determine how long it will take for invested money to double. It's solved by dividing 72 by the rate of return. In other words, if you have a rate of return of 12%, you can expect your money to double every six years (72/12 = 6). It's a very simple, yet powerful formula.

en.wikipedia.org/wiki/Financial_adviser

en.wikipedia.org/wiki/Rule_of_72

Learning of this formula changed my life forever. I realized that if I had invested (and never touched) $20,000 by the age of 25 at a rate of 12%, it would be worth approximately $1,280,000 by the age of 61 (25 = $20,000, 31 = $40,000, 37 = $80,000, 43 = $160,000, 49 = $320,000, 55 = $640,000, 61 = $1,280,000). Even if you are starting out at the age of 40, it's not too late. That same $20,000 will be worth approximately $320,000 at a rate of 12% by the age of 64. As you can see, the money grows very little in the early years, but exponentially later in life, which is why you must begin investing as early as possible.

Another fact of life most people don't think about is inflation. The average annual rate of inflation is approximately 4% per year. In essence, your money is worth less and less as time progresses, and if you don't stay ahead of the game, you will lose big time! Most bank savings accounts yield a return of about 3% and CDs 5%. Just to make it worth your while, you must work really hard to find investments no less than 12%, which is pretty conservative.

http://en.wikipedia.org/wiki/Inflation

In 2007, I calculated how much money I would have to begin investing at that moment if I wanted to retire at the age of 65 in 2044 with approximately $4,000 a month in 2007's dollars, which would equate to $14,000 a month in 2044's dollars due to inflation. I was astounded to find out that I would have to invest approximately $500 a month from that moment forward to accomplish my goal.

You may be thinking you don't have $20,000 to invest, which may be true at this very moment, but if you take control of your life now, you will have the money within the next few years. It's never too late. Most people spend a ridiculous amount of money on vehicles and get a new car every few years; I was there too. Before I learned of the Rule of 72, I had two vehicles and spent $1,000 a month between the two car payments and insurance. I was making everyone else rich, except myself. I finally sold one of the cars, and paid off the other, but not before realizing that those two cars alone cost me over $1,500,000 by the time I retire. Ouch!

If you start thinking about the long-term ramifications of your purchases before you spend the money, you will quickly realize how much money that new car in the driveway, that new flat screen tv, that new pool table, and all that new furniture is really costing you.

By no means am I telling you not to own those things, but a few years ago I was taught to buy investments to pay for my toys. There are two types of purchases you can make: an asset and a liability. An asset is something that puts money into your pocket (stocks, bonds, storage facility, apartment or home rental property, etc.) and a liability is something that takes money out of your pocket (car, boat, personal home (until the day you sell it and make a profit), etc.).

en.wikipedia.org/wiki/Liability

Instead of going out to buy a new car every two years, why don't you spend the money to purchase an investment property? Let's say, for example, you purchase a small home in a quiet neighborhood and are able to yield $300 a month profit from the tenants. You decide to buy a vehicle with a car payment of $250 a month. After making your payments for five years, your car is paid off and you are still making $300 a month indefinitely. Then, 20 years later, the real estate market is up and you decide to sell the house and make a hefty $50,000 profit.

www.wolffpropertyinvestments.com

Although this example may or may not happen, it's a tool to get you thinking differently about money and to help you get out of debt. I am not a financial expert, but I have a team of experts available to me. I highly recommend you do the same.

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