Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, January 23, 2012

What do you really know about SEO? - ISSUE 19 - 1/23/12

Whether you are an "expert" in Search Engine Optimization or an amateur, this blog is for you.  As always, I'm trying to grow my knowledge of being a professional marketer and I'm still amazed at all the new things I learn that I thought I knew everything about.  I thought I knew what the most important aspects to SEO were and I thought I was doing everything right.  But, even after all that, I wasn't seeing the results in website traffic that I knew I should be.  So, just as you may have guessed, I sought out the information that would allow me to produce the results I should have been producing.

Now that you have your website up and running, how do you maintain and grow your excellent store front?  What on Earth are people looking for that will lead them to find you?!  You hear people saying all the time that it's all about "getting ranked high in the search engines."  What does that mean?  It's simple.  Everyday people all over the world are looking up information on the Internet.  Google uses their very sophisticated algorithmic formulas to determine which websites are the most relevant to the questions people are posing within the search box.

Obviously, your next question will be, "how do I do that?!"  This time, my answer will be... "It's not so simple."  You will have to work very hard and consistently to grow your business and your following online.  You must never stop because within a very short period of time of doing so, you will be obsolete in the world of the search engines. Believe it or not, a very large factor of your relevance is how fresh your content is.  By keeping your information current and up-to-date, you will always be at the forefront of your competition.

Put yourself in the shoes of a visitor to your website.  Let's say you are someone who has never seen your website before and let's say for example, it looks like the website hasn't been updated since 1998.  What is the first thing you are going to do?  That's right!  You're going to push the BACK button and move onto the next because you believe there's no way the information is going to be relevant to you.  In case you didn't know, the BACK button is the third most used feature on an Internet browser.  You want your visitors using this button only when necessary.

Now that you're updating your website on a regular basis, the next aspect to SEO that's most important for you to focus on is who trusts you and perceives you as an authoritative figure.  In other words, the more people that link to you and your website, the more relevant you will be to the search engines.  Link-building is not an easy task and will take a lot of work on your part, but it will pay off ten-fold in the long run.

As a whole, there are only a small percentage of people out there to assist you with link-building but they have the most impact on your success.  People link to other websites for six primary reasons: anger, pride, excitement, surprise, envy, and sharing.  It's your job to determine what message you want the public to see, but you always need to be thinking about this when you are maximizing your website.  Regardless of the quality of your content, no one is going to share it unless they have a reason to and/or it benefits them.

Following is a list of on-page correlations based off importance:

Highest - Lowest

  1. Website URL
  2. Title
  3. Body
  4. Alt Text
  5. HTML
  6. Bold
  7. Meta Description
  8. Emphasize
  9. Meta Keywords
  10. Italics
  11. H1, H2, H3
  12. Out Anchors
Now that you have a little more information about SEO, and you know what is most important to focus on, you should start to see results within a short period of time, but remember, you must always be updating to stay competitive.  

Tuesday, January 17, 2012

The benefits of creating a Facebook Fan Page and a LinkedIn Group - ISSUE 17 - 1/17/12

Now that you know how to be successful with Social Networking from our previous blog, we would like to focus your attention on two specific social networks you are probably already familiar with - Facebook and LinkedIn.

Facebook

Although Facebook was originally designed by college students to connect with one another and to socialize on the web, it didn't take long for businesses to catch on to the idea that they could also socialize and connect with other people and potential customers via the web. In the beginning, there wasn't such a thing as a Facebook Fan Page specifically for a business to promote their product or service, but now that there is, you probably should have one.

A fan page is one of the best ways for a business to connect with their current and future customers because almost everyone has Facebook and this connectivity allows for customers to rave about their experiences and to express their questions and concerns not only real-time, but in front of the eyes of everyone else connected to this page.

I remember one time in particular where I had a bad experience with a company's bad customer service. I wanted to maintain their service but wasn't able to because of the location I was moving to. I pleaded with multiple people to waive my early termination fee, but they wouldn't budge. I loved their service but I was livid and swore that I would never do business with them again in the future. To say the least, you bet I was on their fan page letting them have it. I finally gave up because I knew I couldn't win, but they lost a customer for life because they weren't a little flexible and didn't listen to the customer.

Another great way for a business to utilize a fan page is by reaching out to its followers to get customer feedback about a specific product or promotion. For example, let's say a toothpaste company just launched their latest and greatest toothpaste. This toothpaste makes claim that it will not only whiten your teeth beyond the leading competitors, but it will also guarantee that you will never have to go to the dentist again. First of all, WOW! Don't we all wish?! But, second of all, this would be such a fantastic opportunity to learn whether their claims are holding up in the eyes of the public.

After the first thirty days, the company decides to ask its followers via their fan page whether they feel and/or believe the product is living up to its hype. This can be done by posing an open-ended question or by conducting a poll, although the highest response rate will most likely come from creating a poll.

LinkedIn

LinkedIn is another social media website which is for business owners and this is an area you should definitely focus as much time as is cost effective for you. In fact, all Fortune500 CEOs have LinkedIn accounts.

By creating your LinkedIn page you are creating a public and more formal profile whether it be used for potential clients or even possibly to get a job. You can post all the professional imagery on the site as you wish as well as writing the words to create your brand. I say formal because most people are on LinkedIn to network for business purposes rather than personal purposes. It tends to be a more formal atmosphere the way you would conduct yourself within your profile and when connecting with other people.

When you are looking for those connections via LinkedIn, you will also want to ensure only to befriend those who will provide value to you. Don't request people just to connect. There's nothing wrong with networking, but make sure to engage the other person in conversation and connecting with them as much as possible in a professional manner.

And lastly, LinkedIn can allow you to exponentially grow your business if you conduct the right behaviors. Always look to answer people's problems and questions, and pose your own questions, as well. Become known as the authoritative figure in your domain. Attract people rather than chase people. Always remember that.

Saturday, January 14, 2012

How to be Successful With Social Networking - ISSUE 16 - 1/14/12

As you probably already know, Social Networking has become a worldwide phenomenon but believe it or not, Social Networking isn't exactly what you think. Social Networking isn't just the mainstream websites such as Facebook, Twitter, or LinkedIn. Rather, it can be defined as any community gathering place including the mainstream sites, but also forums, blogs, and even the social networks of certain businesses.

Another point commonly mistaken about Social Networking is that community's rarely, if ever, form to talk about products. Instead, social networks are formed to help people solve problems or challenges they are facing or even for people to interact with one another to accomplish similar goals. As a business owner, you must realize that a social network is about the people, not you or your goals. Just as when you are at a party, no one wants to hear you talk about yourself. People will instantly run away. Instead, you must ask questions and interact with people on their terms.

Social networks are also constantly changing. By human nature, people will migrate to where other people are located. A perfect example of this is MySpace. In the early 2000's, MySpace was a powerhouse on the web but within a few years, almost all the members migrated to Facebook which is now the big player in the game. The point here is that you must always be humble because a Community is a gift, not a right. If you get over confident about your community, people may very well leave before you have time to blink. You must be a participant and representative of your company rather than think you're the owner and listen to your people as they share their thoughts and feelings about their needs; not yours.

Listening is the most important skill you must learn in order to be successful in business. If you fail in this area, you will fail as a business owner because there's no doubt that your competition is going to beat you. It will just be a matter of time before you're business fails. Also, when people share their thoughts or join your community, you must always acknowledge them as a human being and a participant. Thank them and let them know that you are a person who cares. With technology and the ability to automate mundane tasks, the personal human touch is oftentimes lost and people have become very frustrated customers. Oftentimes, just letting people know you're listening, a potentially explosive situation can be defused within minutes even if you don't solve the person's problem each and every time.

When you join or create a community, you must equip your customers with the necessary tools to become successful rather than to sell to them. You must also be the expert they turn to when they have a question, concern, or comment. Once you begin to do this, you will be amazed at the results. Your business can grow exponentially just by talking to people as people rather than just a dollar sign. People know that you want to acquire their business, but as Jeffrey Gitomer - America's #1 sales authority - has personally trademarked, "People don't like to be sold, but they love to buy!" Once you embrace this mindset and focus on value, you will be amazed at the results you get from your current and future customers.

Here's the 10 Steps to be repeated time and time again for you and your company to be successful with Social Networking:
  • Listen.
  • Find them where they are.
  • Determine what they want.
  • Decide if you join their community or make one. or both.
  • Introduce yourself.
  • Invite them.
  • Ask them for goals and hopes.
  • Share yours.
  • Begin the journey.
  • Repeat. Repeat. Repeat.
As a value-driven company, we at Suited Marketing are always here to listen to your thoughts. Please feel free to comment on this posting as to what you think can be added to "How to be successful with Social Networking." If you don't want to share publicly, please email us at info@suitedmarketing.com. We look forward to hearing from you and serving your needs now and in the future.

Sunday, May 8, 2011

How to Create a Digital Signature in Nine Easy Steps - ISSUE 10 - 5/11/11

Have you thought to yourself...how nice it would be to digitize your signature for important documents in a digital world?


We are here to show you how easy it is to do step-by-step using Adobe Dreamweaver CS5.

www.suitedmarketing.com

    1) Take Picture of your signature on a piece of paper.


    2) Save picture to computer.
    3) Open picture in Adobe Dreamweaver CS5


    4) Select signature using Magic Wand


    5) Right-click signature and choose Layer Via Cut




    6) Right-click background and choose Delete Layer


    7) Choose paint bucket and white background then fill


    8) Fill in the rest of the gaps with the paint bucket


    9) Crop and Save your digital signature. That wasn't too bad, now was it?


Don't have or know how to use Dreamweaver?
We will create a digital signature for you.




Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO
www.suitedmarketing.com
shane.russell@suitedmarketing.com
Visit our Library

Wednesday, May 4, 2011

Why is Marketing Your Business so Crucial? ISSUE 9 - 5/5/11

In today's world, the small business owner rules. However, not all small business owners are created equal and the only way to prove that to the rest of the world is through Marketing. Marketing allows you to build value, brand awareness, and trust with the public. How will they know who you are unless they can see you? If you don't constantly market your business to your potential clientele, you will be lost in a sea of options. You will not be able to set yourself apart and you will not be successful... guaranteed! Marketing is the single-most important aspect to developing a successful business.

As you may already be aware, large companies are the most obvious big-time marketers because they have the resources to create brand awareness by positioning themselves in front of your eyeballs every opportunity they can whether through email marketing, web ads, television commercials, print ads (magazines, newspapers, periodicals, etc.), billboards, mobile applications, social networking (Twitter, Facebook, MySpace), direct mailers, radio spots, sporting events, and much, much, more.

Everywhere you look, you see an Ad enticing to buy something that you "can't live without!" In fact, the average American is bombarded with about 5GB of information daily. That's the equivalent of 35,000 web pages of information per day. If you aren't staying at the forefront of your clientele's mind, you will be spit out and tossed out the other end, especially since most small business owners don't have the budget necessary to compete in the big leagues.

No need to worry, there is light at the end of the tunnel. You don't need a million dollar marketing budget to create brand awareness. Instead, you need knowledge, expertise, and an investment of your time.

Some examples of marketing and creating brand awareness are as follows:

  1. Write articles related to your business building trust and value for your clientele
    • Your articles should offer tips and tricks to enrich people's lives.
  2. Talk to as many people as you can
    • People will do business with people whom they know and trust.
  3. Partnerships and link exchange
    • Look for ways to partner with other small business owners in a link exchange referring business to one another.
  4. Join forums and discussion boards
    • Offer high-value assistance to those people looking to solve problems related to your business
  5. Create how-to videos
    • You're the expert.  Teach people how to do what you do best.  
  6. Conduct workshops
    • Put together a free workshop related to your business and invite people from your community.
  7. Write a Press Release or have a newspaper write an article about you
    • Magazines and Newspapers are always looking for a good story.  Let the public know who you are and what you stand for.

There are endless possibilities.  You just have to be creative.  There are many, many ways to get your name and/or company name out to the public.  We are always here to help and always willing to assist.  All you have to do is reach out to us and we will guide you through the process.

The world is going through the largest paradigm shift in human history. You are living in the most exciting times known to man. Technology is rapidly changing and altering the way people live their lives, and especially conduct business. Big players such as Blockbuster, Borders, and even Circuit City are getting kicked to the curb and Internet startups such as Amazon, Netflix, and Hulu are becoming the big names in today's digital world with more emerging companies on the rise.

The companies who failed did so because they failed to change. The emerging companies are run by young, bright, and talented stars. If you want to become successful, you should mirror the successful companies who may or may not be a competitor. Mindfully watch and observe their behaviors and study each and every move they make.

We are one of those companies. Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.





Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO

www.suitedmarketing.com
shane.russell@suitedmarketing.com

Visit our Library

Sunday, April 24, 2011

5 Secrets to Making Money Online By Bob Parsons CEO and Founder of GoDaddy.com - ISSUE 7 - 4/9/10

"With the right product and right know-how,
you can make a lot of money with an online store."

Bob Parsons


1) Make an offer the customer can't refuse


"Presenting the right offer is incredibly important."


    A) Make it clear why customers should buy from you and not the competition.
      a. Find the points of differentiation
        i. Price
        ii. Quality
        iii. Service
        iv. Experience
      b. Communicate those differences on your website and all marketing materials.

    B) Whenever possible, there should be no risk for your customers.
      a. Money Back Guarantee
      b. 100% Refund Policy
      c. Give customers peace of mind, which will help close sales.

    C) Tell your customers why they need your products
      a. Tell them how it will make their life better or their business more successful.

2) Find the right audience!


"First and foremost, you have to get your product or service in front of the right buyers."


    A) Your advertising must attract prospects who are interested in what you offer.
      a. Don't cast too wide of a net.
      b. Start small and stay very focused.
        i. Focus on SEO and Paid Search Ads
          a) See Bob Parsons video blogs: #17 and #22

3) Show them what you've got!


"The right presentation is important."


    A) Get to the point
      a. Forget about the fancy music and layer upon layer of graphics.
      b. If you have music, and don't sell music, lose it!

"You're driving customers away and losing sales."


    B) Provide customers with detailed descriptions of all your products and services.
      a. The more clarity you provide about your products and services, the more likely a customer will buy from you.
      b. People are visual, so pictures of your products are an absolute must!
        i. Pictures or video give your customers a sense of what they're buying.
        ii. Inadequate visuals leave buyers cold.
      c. Testimonials from previous customers will help new customers in their buying decision.

4) Be Easy!


"If customers want to spend money with you, make it easy for them."


    A) Have lots of payment and shipping options.
    B) Always be quick to fulfill orders.

"Nothing makes a customer happier than instant gratification."


5) Give Service With a Smile!


"Always, Always, Always take care of your customers."


    A) Listen intently to complaints.
    B) Fix issues fast.
    C) Always be learning to techniques to help service customers.

"General Failure 101: Huge mistake most vendors make
is trying to eliminate human interaction with customers."


    D) Make it easy for customers to talk to you to get questions answered and solve problems.

"Great service will bring customers back time and time again."


TRANSLATION – BETTER BOTTOM LINE
FOR YOUR BUSINESS!


Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.




Shane Russell,Suited Marketing,Business,Mentor,Marketing,Advertising,SEO

www.suitedmarketing.com
shane.russell@suitedmarketing.com

Visit our Library

Benefits of Excellent Customer Service - Brand Loyalty - ISSUE 4 - 3/3/10

Implementing a VIP Program into your business


I met with some clients today about helping them build and market their beauty salon. Their business has been around for almost a year and they still don't have the traffic they would like. They have done an unbelievable amount of word-of-mouth advertising by handing out coupons and flyers. These people are fantastic! They have even partnered up with the local restaurants and other businesses to trade for advertising space on their billboard. Even though the economy is tough, they are going to continue to fight and be tougher than both the economy and their competition.

Although your business may be a little different than this client, all the principles of the VIP program will be the same across the board.

I met Roxana, Mrs. Roxy Herself, at the local wireless store. She was handing out her flyers and I instantly thought about helping her market her business. About a week later, I ran into her again and I greeted her with excitement. It was as if we had known each other for years.

I then quickly made it a point to ensure we would be able to talk again. I took a coupon and went to get a haircut. As soon as I walked in the door of her salon I began smelling opportunity in the air. With my background, experience, knowledge, and education, I knew I could help them turn their business into a thriving business.

During our discussion tonight we came up with many great ideas, which I will be implementing shortly, but first we decided to develop a VIP program for their customers. This is a great way to focus their efforts on the easiest and very best way to earn business, repeat customers and referrals.

They already worked twice as hard as their competition to earn the business, now it's time to help them keep the business!

I told them we are going to create a VIP program not only to get those hard-earned referrals and repeat customers, but also to grab their customer's information so they can build loads of value for their customers. I told them they to be value-driven so their customers will come back time and time again.

I learned many of the techniques I'm mentioning here from Jeffrey Gitomer. Visit our Library for more of his techniques and other resources.

Their customer's information is like Gold simply because they will be able to keep in constant contact with them. They will be able to send them "value" letters, not necessarily "sales" letters. They will build a loyal customer base and have no choice but to expand their business.

They have a great niche. They just haven't capitalized on it yet.

HOW TO IMPLEMENT A VIP PROGRAM IN YOUR BUSINESS


Now that we decided to implement a VIP Program, we have to determine what information is the most valuable and necessary. Below is a list of all the information you want to get from all your customers so that we can learn about them, their interests, their family, and what's important to them. This will allow you to send "Value-Oriented" letters, postcards, flyers, emails, etc. as well as to give a personal touch and remind you about each customer before assisting them.

      1) Name
      2) Address
      3) Phone Number
      4) Email Address
      5) Birth Date
      6) Children's Names and Birth Dates (optional)
      7) Anniversary (optional)
      8) Pets' Names (optional)
      9) Hobbies/Interests/Career/School (optional)

Obviously, the more information you obtain from your customers, the more ammunition you will have in your back pocket. People really like to be welcomed, recognized, and remembered when they go somewhere, especially somewhere they frequent. This makes them feel important and it's your job as a business owner to ensure this.

If have haven't already, purchase customer tracking software to do this for you. An example can be found at: http://www.novosolutions.com/customer-tracking-software. Please visit the website to learn about how this software can help make your life easier and assist you in building your business.

If your customers don't feel comfortable giving out their personal information, explain to them the importance and how it will benefit them. Say something along the lines of, "Mr. Customer, I understand this is a little out of the ordinary but you are very important to me as a customer, and I would like to get to know all my customers' needs, wants, and interests, including yours, so you will have the very best experience each and every time you come to our store. Plus, we have great promotions and discounts for all our VIP members including, but not limited to, a discount on all our products, FREE Birthday haircuts for you and your family, coupons delivered to your house, and more!"




Make them feel like a million bucks. They will get a very warm feeling inside and will never go anywhere else again! I assure you most people will gladly sign up because everyone wants to get free stuff.

In addition to obtaining your customer's information, you must spend a minute before assisting each of them to review the information from previous sessions. You must also spend a minute after to document the current experience and customer's preferences for future reference. This will give you something to talk about and you will already have an idea of their needs and wants.

There are too many people for you to remember everyone's needs, wants, preferences, every time. Don't even try. Just spend the extra minute. It will save you loads of time and will be worth the investment. I promise.

If you live in the Salt Lake City, UT area, please visit Roxy's Beauty Salon. It's a great atmosphere and they do an amazing job! They most certainly have the quality you would want as well as the ability to make you feel welcome and like part of the family.

Saturday, April 23, 2011

Why You Should Quit Your Job & Start Your Own Business - Issue 2 - 12/22/09

Every day I would wake up more sick and tired than the next. Although I was a little sick and tired from the winter weather and the season, I'm was more sick and tired of working for someone else.

The thought of going to work for someone else every day made me sick to my stomach. I woke up in the morning, got ready for work, and headed out the door. I'm was always in a good mood when I'd leave the house and was away from work, but as soon as I walked in the door at my job, the happiness subsided and the frustrations arose.

The following situations are not intended to be complaints (because I did something about it), but rather situations you can relate to in order to motivate you to quit your job. I'm very confident that everyone reading this article has experience similar situations in the past.

Situation 1

Even though I worked very hard and did a great job month-after-month, I still had my managers riding me every day to do better because nothing was ever good enough for our company. As employees, we were constantly scrutinized.

One day I got so sick and tired of it and not being paid the money I knew I was worth. I finally told my boss to get off my back because he was constantly breathing down my neck and there was no need to ride me the way he was. I've always been a very self-motivated person, and the way he approached me was hands down the worst way to get someone motivated to do a better job. He told me that if I didn't change my attitude, I could go home. For fear of not having a job the next day, I changed my attitude and went about my business.

Situation 2

My family is spread throughout the country and my boss told me that I couldn't go home for Thanksgiving nor Christmas because I HAD to work the following days. If I wasn't at work bright and early the day after the holidays, I would be out of a job. If it weren't for a few great friends who knew I was far away from home, I would have had to sit at home alone on Thanksgiving & Christmas.

That was the last straw!

I had to sacrifice a ton of fun, friendships, and enjoyment of life for the greater good. I made a commitment to myself that I would not quit pursuing my dreams until I was able to quit my job and live the life I have always wanted to live. I had to put my life on hold for a short period of time which was very difficult. My friends constantly asked me to go out and have fun. If I didn't go out, they would get very upset. Finally, I had to ask them to be supportive of my goals.

I received a lot of grief in the beginning because most people couldn't comprehend the thought of working for themselves and what it takes to be successful. Most people have been programmed from an early age to work 40 hours a week for 40 years for someone else, but not me. I was re-programmed in my early 20s and vowed I would quit my job before I was 30. Of course, I wasn't able to before then because I never sacrificed enough.

If you really want to quit your job and accomplish the goals you have set for yourself, you must sacrifice and become obsessed with your business. You must become well known in your business community and be the first person every potential customer or client thinks about when they are ready to purchase the product or service you provide.

IIn my opinion, obsession is success' predecessor. To quit your job and become successful, you must wake up early in the morning before anyone else is awake and work on your business; you must get off work in the evening and come home to work on your business; you must talk to everyone you run into about your business; you must pass out business cards to everyone you talk to; you must write down all your thoughts and ideas; you must share your expertise with the world; you must subscribe to my blog; and lastly, your must stop what you are doing right now, and ask yourself whether you are doing what you love.

Whether you are doing what you love or not, make the right decision today for a better tomorrow.

www.suitedmarketing.com
Follow Us on Twitter: @SuitedMktgCo

Why Getting Out of Debt is Crucial for Success - ISSUE 1 - 12/18/09

I am on my way home after a long weekend of goofing off in the great city of Chicago. As I sit here gazing out the starboard window of the airline jet at the crystal clear winter sky, I am looking down at the blissful, snow-covered earth and am asking myself whether or not I woke up this morning with a purpose. I took a break from my work and had a very eventful weekend visiting with my childhood friend, Joe, but it's now time to get back to business.

My mind is cluttered with all the new and amazing memories I created this weekend. I am thinking about the hockey game, the comedy club, the pub crawl, the shops, the food, and all the new friendships I created while in the city. Even though I am exhausted from the wonderful weekend, I want to feel a sense of accomplishment today so I decided to pull out my laptop and begin writing.

We have all had a weekend we can remember for the rest of our lives, and this past weekend was one of mine. I work extremely hard every day so that I can afford to travel to new places to meet new people and learn about different cultures. One of my long-term goals is to see the entire world. Although I may never be able to travel to every place I want to, I'm definitely going to give it my very best shot.

I have owned many nice things in my life, but nothing has ever made me feel the way I do about experiencing life. When I'm old and gray I want to be able to reflect back on my life and be thankful for being able to make a difference in many people's lives, no matter how miniscule it may have been; I want to be thankful for being able to make many new friendships and relationships all over the world; I also want to be thankful for being a better person because of it.

In my opinion, too many people focus solely on material possessions, but the true treasure is found in adventure and experiencing life. Not only do people admire others more for the things they have done, rather than the things they own, but there is so much more self-fulfillment involved. I love being able to share my experiences with other people. I always encourage my friends and family to go with me, but most of them are living paycheck to paycheck and are so deep in debt that they can't even afford to miss a few days of work.

I spent the majority of my twenties in the same situation as most. I missed out on many trips and events because I couldn't afford to miss work, especially since I worked in sales and had to work 99% of all weekends for more than a decade. However, I woke up one morning and decided to do something about it. I shredded my credit cards and decided to get out of debt so that I could build the financial future I have always dreamed of. I got sick and tired of making other people rich by paying high interest rates and compound interest.

Compound interest arises when interest is added to the principal, so that from that moment on, the interest that has been added also earns interest. This addition of interest to the principal is called compounding (i.e. the interest is compounded). A loan, for example, may have its interest compounded every month: in this case, a loan with $100 initial principal and 1% interest per month would have a balance of $101 at the end of the first month, $102.01 at the end of the second month, and so on.

en.wikipedia.org/wiki/Compound_interest

en.wikipedia.org/wiki/Interest

en.wikipedia.org/wiki/Loan

In other words, if you make the minimum payments on your credit cards every month, interest will accumulate from the interest of the previous month, and so on. It's even worse if you're falling for all the schemes of the credit card companies and making consistent purchases without paying off the principal balance every month. Credit card companies want you to stay in debt to them forever, which will be your fate if you don't take control of yourself today.

en.wikipedia.org/wiki/Principal_balance

In the beginning, it was very challenging for me to live within my means since I had had a credit card from the age of 18. If I wanted something, I always purchased it without thinking about the long-term ramifications of my decision. I always justified my purchases with excuses and promises I couldn't fulfill. Every time I bought something I promised myself I would pay off the charge at the end of the month, but that never happened.

I always made all my payments on time, which was usually the minimum, and every few years the credit card companies would give me a "reward" for being such a great customer. This led to a disaster. They had me right where they wanted me. They had me deep into debt with them. I am just thankful I learned what they were doing and caught myself before it was too late.

I was lucky enough to meet financial advisers and quickly learned what the term Compound Interest meant and decided I wanted it working for me instead of against me. My financial friends also taught me the Rule of 72. This is a mathematical formula used by financial experts to determine how long it will take for invested money to double. It's solved by dividing 72 by the rate of return. In other words, if you have a rate of return of 12%, you can expect your money to double every six years (72/12 = 6). It's a very simple, yet powerful formula.

en.wikipedia.org/wiki/Financial_adviser

en.wikipedia.org/wiki/Rule_of_72

Learning of this formula changed my life forever. I realized that if I had invested (and never touched) $20,000 by the age of 25 at a rate of 12%, it would be worth approximately $1,280,000 by the age of 61 (25 = $20,000, 31 = $40,000, 37 = $80,000, 43 = $160,000, 49 = $320,000, 55 = $640,000, 61 = $1,280,000). Even if you are starting out at the age of 40, it's not too late. That same $20,000 will be worth approximately $320,000 at a rate of 12% by the age of 64. As you can see, the money grows very little in the early years, but exponentially later in life, which is why you must begin investing as early as possible.

Another fact of life most people don't think about is inflation. The average annual rate of inflation is approximately 4% per year. In essence, your money is worth less and less as time progresses, and if you don't stay ahead of the game, you will lose big time! Most bank savings accounts yield a return of about 3% and CDs 5%. Just to make it worth your while, you must work really hard to find investments no less than 12%, which is pretty conservative.

http://en.wikipedia.org/wiki/Inflation

In 2007, I calculated how much money I would have to begin investing at that moment if I wanted to retire at the age of 65 in 2044 with approximately $4,000 a month in 2007's dollars, which would equate to $14,000 a month in 2044's dollars due to inflation. I was astounded to find out that I would have to invest approximately $500 a month from that moment forward to accomplish my goal.

You may be thinking you don't have $20,000 to invest, which may be true at this very moment, but if you take control of your life now, you will have the money within the next few years. It's never too late. Most people spend a ridiculous amount of money on vehicles and get a new car every few years; I was there too. Before I learned of the Rule of 72, I had two vehicles and spent $1,000 a month between the two car payments and insurance. I was making everyone else rich, except myself. I finally sold one of the cars, and paid off the other, but not before realizing that those two cars alone cost me over $1,500,000 by the time I retire. Ouch!

If you start thinking about the long-term ramifications of your purchases before you spend the money, you will quickly realize how much money that new car in the driveway, that new flat screen tv, that new pool table, and all that new furniture is really costing you.

By no means am I telling you not to own those things, but a few years ago I was taught to buy investments to pay for my toys. There are two types of purchases you can make: an asset and a liability. An asset is something that puts money into your pocket (stocks, bonds, storage facility, apartment or home rental property, etc.) and a liability is something that takes money out of your pocket (car, boat, personal home (until the day you sell it and make a profit), etc.).

en.wikipedia.org/wiki/Liability

Instead of going out to buy a new car every two years, why don't you spend the money to purchase an investment property? Let's say, for example, you purchase a small home in a quiet neighborhood and are able to yield $300 a month profit from the tenants. You decide to buy a vehicle with a car payment of $250 a month. After making your payments for five years, your car is paid off and you are still making $300 a month indefinitely. Then, 20 years later, the real estate market is up and you decide to sell the house and make a hefty $50,000 profit.

www.wolffpropertyinvestments.com

Although this example may or may not happen, it's a tool to get you thinking differently about money and to help you get out of debt. I am not a financial expert, but I have a team of experts available to me. I highly recommend you do the same.

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