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How to Create a Digital Signature in Nine Easy Steps - ISSUE 10 - 5/11/11

Have you thought to yourself...how nice it would be to digitize your signature for important documents in a digital world?

We are here to show you how easy it is to do step-by-step using Adobe Dreamweaver CS5.

www.suitedmarketing.com

1) Take Picture of your signature on a piece of paper.

2) Save picture to computer.

3) Open picture in Adobe Dreamweaver CS5

4) Select signature using Magic Wand

5) Right-click signature and choose Layer Via Cut

6) Right-click background and choose Delete Layer

7) Choose paint bucket and white background then fill

8) Fill in the rest of the gaps with the paint bucket

9) Crop and Save your digital signature. That wasn't too bad, now was it?

Don't have or know how to use Dreamweaver?
We will create a digital signature for you.

www.suitedmarketing.com
shane.russell@suitedmarketing.com
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Why is Marketing Your Business so Crucial? ISSUE 9 - 5/5/11

In today's world, the small business owner rules. However, not all small business owners are created equal and the only way to prove that to the rest of the world is through Marketing. Marketing allows you to build value, brand awareness, and trust with the public. How will they know who you are unless they can see you? If you don't constantly market your business to your potential clientele, you will be lost in a sea of options. You will not be able to set yourself apart and you will not be successful... guaranteed! Marketing is the single-most important aspect to developing a successful business.

As you may already be aware, large companies are the most obvious big-time marketers because they have the resources to create brand awareness by positioning themselves in front of your eyeballs every opportunity they can whether through email marketing, web ads, television commercials, print ads (magazines, newspapers, periodicals, etc.), billboards, mobile applications, social networking (Twitter, Facebook, MySpace), direct mailers, radio spots, sporting events, and much, much, more.

Everywhere you look, you see an Ad enticing to buy something that you "can't live without!" In fact, the average American is bombarded with about 5GB of information daily. That's the equivalent of 35,000 web pages of information per day. If you aren't staying at the forefront of your clientele's mind, you will be spit out and tossed out the other end, especially since most small business owners don't have the budget necessary to compete in the big leagues.

No need to worry, there is light at the end of the tunnel. You don't need a million dollar marketing budget to create brand awareness. Instead, you need knowledge, expertise, and an investment of your time.

Some examples of marketing and creating brand awareness are as follows:

1. Write articles related to your business building trust and value for your clientele
• Your articles should offer tips and tricks to enrich people's lives.
2. Talk to as many people as you can
• People will do business with people whom they know and trust.
3. Partnerships and link exchange
• Look for ways to partner with other small business owners in a link exchange referring business to one another.
4. Join forums and discussion boards
• Offer high-value assistance to those people looking to solve problems related to your business
5. Create how-to videos
• You're the expert.  Teach people how to do what you do best.  
6. Conduct workshops
• Put together a free workshop related to your business and invite people from your community.
7. Write a Press Release or have a newspaper write an article about you
• Magazines and Newspapers are always looking for a good story.  Let the public know who you are and what you stand for.

There are endless possibilities.  You just have to be creative.  There are many, many ways to get your name and/or company name out to the public.  We are always here to help and always willing to assist.  All you have to do is reach out to us and we will guide you through the process.

The world is going through the largest paradigm shift in human history. You are living in the most exciting times known to man. Technology is rapidly changing and altering the way people live their lives, and especially conduct business. Big players such as Blockbuster, Borders, and even Circuit City are getting kicked to the curb and Internet startups such as Amazon, Netflix, and Hulu are becoming the big names in today's digital world with more emerging companies on the rise.

The companies who failed did so because they failed to change. The emerging companies are run by young, bright, and talented stars. If you want to become successful, you should mirror the successful companies who may or may not be a competitor. Mindfully watch and observe their behaviors and study each and every move they make.

We are one of those companies. Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.







www.suitedmarketing.com
shane.russell@suitedmarketing.com

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Why is goal setting so important to be successful? - ISSUE 8 - 4/21/10

If you don't commit yourself to goals,
you will never get where you want to go.

I have been told by many sources that goal setting is one of the most important tasks necessary to become successful. It's imperative you write them out and display them in a place you can see them every day.  You must constantly be reminded of what you're working towards and you have to be able to visualize yourself accomplishing your goals to have them become a reality.

Your goals will constantly change, but it's really important to have something you're working towards to stay focused and motivated.  If you don't take these necessary steps, you will soon find out you feel you're spinning circles and you're not really working towards anything.

There are three types of goals you must write down—immediate, short-term and long-term goals.

SHORT-TERM GOALS

Short-term goals are goals you will accomplish on a day-to-day basis.  Every morning you wake up you will have your daily goals to look forward to accomplishing.  It's these goals which will move you towards your short and long-term goals.  Make sure you don't skip over these goals because they're absolutely imperative on your journey towards success.

I want you to think of taking a road trip cross country.  You live in California, and you're planning to drive to Florida.  Let's say, for example, you decide to take the trip without any plan.  You just jump in the car and start driving.  You know you have to go east, but are uncertain as to which freeways you need to take to make it the entire distance.  Sure you can stop and ask for directions, but what if you're out in the middle of nowhere and there's no one around?

After driving a few hours you begin to get hungry.  You were in such a hurry to get to Florida you forgot to grab your wallet and you didn't bring any snacks with you.  It starts to rain.  You run out of gas and are stranded on the side of the road without a change of clothes.  You will eventually make it to Florida but it's going to be a very harsh and long journey.

If you don't plan out your trip, it may take you ten times as long to arrive at your destination than if you would have taken a little time to plan before embarking on the journey.

Now, let's say you do just that.  You sit down and spend about one whole day planning out your trip.  You make a list of all the items you will need.  You pack enough clothes and go to the store to buy enough food, snacks, and beverages to last you for ten days.  You make sure you have plenty of gas in your car and double check you have your wallet with you before you leave your house.  And lastly, you go on Google Maps to make sure you know exactly how to get to your destination.

It's amazing how the power of planning and visualization will get you to your destination swiftly and smoothly when done ahead of time.

Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.






www.suitedmarketing.com
shane.russell@suitedmarketing.com

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5 Secrets to Making Money Online By Bob Parsons CEO and Founder of GoDaddy.com - ISSUE 7 - 4/9/10

"With the right product and right know-how,
you can make a lot of money with an online store."

Bob Parsons

1) Make an offer the customer can't refuse

"Presenting the right offer is incredibly important."

A) Make it clear why customers should buy from you and not the competition.

a. Find the points of differentiation
i. Price
ii. Quality
iii. Service
iv. Experience

b. Communicate those differences on your website and all marketing materials.

B) Whenever possible, there should be no risk for your customers.

a. Money Back Guarantee
b. 100% Refund Policy
c. Give customers peace of mind, which will help close sales.

C) Tell your customers why they need your products

a. Tell them how it will make their life better or their business more successful.

2) Find the right audience!

"First and foremost, you have to get your product or service in front of the right buyers."

A) Your advertising must attract prospects who are interested in what you offer.

a. Don't cast too wide of a net.
b. Start small and stay very focused.
i. Focus on SEO and Paid Search Ads
a) See Bob Parsons video blogs: #17 and #22

3) Show them what you've got!

"The right presentation is important."

A) Get to the point

a. Forget about the fancy music and layer upon layer of graphics.
b. If you have music, and don't sell music, lose it!

"You're driving customers away and losing sales."

B) Provide customers with detailed descriptions of all your products and services.

a. The more clarity you provide about your products and services, the more likely a customer will buy from you.
b. People are visual, so pictures of your products are an absolute must!
i. Pictures or video give your customers a sense of what they're buying.
ii. Inadequate visuals leave buyers cold.
c. Testimonials from previous customers will help new customers in their buying decision.

4) Be Easy!

"If customers want to spend money with you, make it easy for them."

A) Have lots of payment and shipping options.

B) Always be quick to fulfill orders.

"Nothing makes a customer happier than instant gratification."

5) Give Service With a Smile!

"Always, Always, Always take care of your customers."

A) Listen intently to complaints.

B) Fix issues fast.

C) Always be learning to techniques to help service customers.

"General Failure 101: Huge mistake most vendors make
is trying to eliminate human interaction with customers."

D) Make it easy for customers to talk to you to get questions answered and solve problems.

"Great service will bring customers back time and time again."

TRANSLATION – BETTER BOTTOM LINE
FOR YOUR BUSINESS!

Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.






www.suitedmarketing.com
shane.russell@suitedmarketing.com

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Jump Start Your Business - Learn how to grow your business and increase your sales - ISSUE 6 - 3/14/10

You are currently in your marketplace and your economy. The fear of loss is greater than the thought of gain. The only thing driving you is your desire to be the best! Everything else will follow - money and success.

You need to come up with a 2010 and 2011 gameplan. Stop focusing on the past. It's over!

We have been speaking of many different principles to help you build a successful business, but don't just take our word for it. The most successful businessmen are saying the same things.

Below you will find the outline and keypoints to the previously mentioned webinar video by Jeffrey Gitomer. Take the time out of your busy schedule to watch the video. Once you apply this video's principles you will make you more money than you could possibly imagine.

Online Webinar outline presented by Nevada State Bank and Hosted by Jeffrey Gitomer - Author, Mentor, Motivational Speaker, Sales Coach, Millionaire. Overall, great guy!

Don't know where to start?
Don't have time to market your business?

We will help you with everything.

SUITED MARKETING

www.suitedmarketing.com
info@suitedmarketing.com

YOUR PLAN

1 ) Visit your top 25 customers in person

2 ) Get your online presence out of the 1990s

3 ) Start offering help and value messages

4 ) Develop and maintain business and personal relationships with clients

• Utilize Social Media
• Twitter, Facebook, LinkedIn, MySpace, Our Social Network, etc.
• Improve your Google Ranking
• Google yourself or business - What comes up?
• FACT: Google is the fastest growing company in the history of the world.

Social Media and Google Ranking will
greatly enhance your online reputation

• Purchase website
• YourName.com
• Write a one page philosophy about how you treat your customers.
• My Site: MrShaneRussell.com
• If you have kids, register their names immediately, while they're still young.

What Would Google Do?

- Written by Jeff Jarvis

Buy it, read it, live it, apply it.

5 ) Build Moral

• Be the "Yes" man

6 ) Focus on Customer Loyalty

• Word-of-Mouth Advertising
• Referrals
• Repeat Customers

7 ) When calling on customers

• Value Proposition
• In favor of customer
• No Sales Calls!

8 ) Learn customer buying motives

• Don't use old-world techniques

#1 Rule of Business -

"People hate to be sold, but love to buy!"

- Jeffrey Gitomer

9 ) Change from Cold Calls to Referrals

• Focus on existing customers
• Referral = Report Card

10) Take a course in Creativity

• Invent something obvious
• Keep thinking all the time.
• Say "Thank You" to your customers
• They will appreciate it.
• Develop best business card on the planet!
• It's not a business card, but a conversation starter.
• It's a marketing piece.
• Create a business card mousepad
• Go on Facebook.
• Take picture of potential client's child or spouse.
• Create mousepad.
• On bottom of mousepad put:
"For more Mousepads call Suited Marketing at 312.841.7848"

11) Have at least one annual sales team celebration

12) Your ability to make the sale

• Be as value-driven as your customer
• The Secret of Sales - Strategies to approach the sale
• Intelligent Engagement
• AKA - "Friendly Engagement.™"
• Your Preparation
• Your Questions
• Your Ideas
• Your Attitude, Belief, and Enthusiasm
Sustained Engagement
• Bring all five skills
• The sale is yours
Intelligent Engagement
• Earn respect
• Perceived as best
• The mental justification for the emotional decision to buy.
Emotional Engagement
• Passion or belief combined with prospects emotional decision to buy which is justified logically.
• People want to do business with people who are friendly & people whom they like.
Sustained Engagement
• Ability for sales person to engage throughout entire process

A sale is made everytime...
either you sale them on yes or they sale you on no.

12.5) Build your attitude

• Look at your attitude.
• Concentrate on yourself and how friendly you are.
• Ask yourself how you respond to your customers.
• Have a deep belief in who you are.
• Have a love for your product or service.
• Dedicate yourself to being a student.
• Never stop learning.
• Always be prepared.
• Your people need to know your customers and love to serve.
• Your job is to ask for, or suggest, more.
• Always upsell one more.
• Get ready to be your best
• Do not add value. Give value first.

You are the difference!

Training will teach you how; education will teach you why.

• Train and Educate yourself to be the best.
• Once you're the best, you can train others to be the best.
• Review quality and eliminate anything that's not the best.
• The company and product you represent already have the quality you're looking for. The only variable is you!
• Have the value of being "First Class!"
• First Class is a business and a person
• It's also a reputation - Be First Class."
• Get people to say you're a "First Class" person when they talk about you behind your back."
• Attitude is Everything
• Attitude rules your service, your sales, your family, your career, your business, and your life.
• Spend 15 minutes in the morning focusing and/or talking about attitude.
• "Positive attitude is a self-imposed blessing." - J.G.
• "Impact your market. Don't just be in your marketplace."
-Jeffrey Gitomer
• You can do all this stuff on your own to help you succeed in today's market, but the challenge is, are you willing to invest the time it takes to be the best?
• It's not time management; it's time allocation.
• gitomer.com - Jeffrey Gitomer's homepage
• aceofsales.com - online CRM
• trainone.com - Online training company
• vegas@gitomer.com - FREE eBook about how to survive in these times.

"The person who knows how will always have a job; the person who knows why will always be his boss."

Tips in the Current Marketplace

• If you're thinking about how to get more customers to your door, you should first ask yourself if you're doing anything to drive them away.
• Focus on value and visit 25 of your best customers.
• Take advantage of this economy and the low interest rates.
• Guard your money.
• Make sure you don't run out.
• Plan for your cashflow.
• Keep your customers loyal to you.
• Do extra for your customers.
• Out serve and out value your competition. Not just outsell and out price them.
• Customers want value so you become a better value provider for THEM!
• Customers want answers for "their stuff." They don't just want to buy "your stuff."
• The more help and answers you give them, the more likely they're going to do business with you in the present and furture.
• Figure out a way to get on the News.
• Give something away every day for a week.
• Example, "Economic Recovery Flower."
• Make certain everyone knows you're a value provider.

Online Webinar outline presented by Nevada State Bank and Hosted by Jeffrey Gitomer - Author, Mentor, Motivational Speaker, Sales Coach, Millionaire. Overall, great guy!

Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.





Shane Russell
Senior Marketing Analyst
www.suitedmarketing.com
info@suitedmarketing.com
312-841-7848
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How to begin creating your company's online presence - ISSUE 5 - 3/10/10

You may have already owned your company for many years, or are just beginning the journey. Regardless, you are very aware the Internet is creating wealth like never before. However, you don't have a clue how to market yourself online, nor do you know where to begin. Never worry, we are here to teach you some basic fundamentals.

We are adding very valuable information to our website on a regular basis. Please visit us at www.suitedmarketing.com when you have a moment. You will be making the best decision you've made since starting your business.

Step 1: Blogging, Email/Ezine Marketing, and eBooking

Just imagine. About 10-15 years ago, none of these words existed, however, they have become a few of the most important words in today's world to guide you towards your path to success. You no longer can be successful by cold-calling. Today's successful business owners write "Value Messages" to their clients. These value messages include items which will help individuals, or build value in their lives, but will remain directly related to your business.

Great Ideas for eZine articles

Here are a few "teach tips" to get your team to the next level...

• Teach EVERYONE that attitude is the foundation of success, both personal and business
• Teach EVERYONE the importance of friendliness
• Teach EVERYONE that speed of response is not an option
• Teach EVERYONE how to respond to customer complaints
• Teach EVERYONE that service is as important as sales
• Teach EVERYONE to ask for more business
• Teach EVERYONE to suggest more
• Teach EVERYONE to thank the customer for their business

Inspired by Jeffrey Gitomer

Don't just take my word for it. Visit www.gitomer.com by Jeffrey Gitomer, author of "The Little Red Book of Selling," and distinguished motivational speaker. He has tons of great insight.

Other topics to write about

The following are just some ideas you can use to write value messages to your customers. Please, feel free to use or alter them in any way you feel fit.

1. How and why you decided to start your business "X" years ago.
2. The struggles you went through in the beginning stages.
3. The success you experienced over the years.
4. How you initially obtained clients.
5. What you did to keep the clients coming back.
6. How long it took you to become profitable.
7. What you would do different if you had to do it all over again.
8. Why new and existing customers choose you over the competition.
9. What is unique about your product and/or service.
10. Your short-term and long-term goals.
11. How you could help a business owner build their business by purchasing your product or service.

Step 2: Partnering with other companies

Once you re-program your mind to focus on helping other people, you will quickly begin to see the rewards come back ten-fold.

The search engines rank your website/business based off the relativity and quality of content, and even the popularity of your page. Your primary goal is to get to the top of the search engine when a potential customer/client is searching for information. The higher your ranking, the more traffic your site will receive.

One great way to do this is to research for companies you could partner up with to send each other referrals. For example, if you own a printing company, such as my friend Dan Wees with Advanced Printing Solutions (www.apsslc.com). He has a great market niche because his printing company is able to print on just about anything.

I am recommending he contact and build partnerships with such companies in the industries of computers/technology, medical, outdoor, t-shirts, etc. Once he has built the partnerships, he needs to offer to put a link to their website on his and once it's completed, he should ask for the same in return.

Step 3: Never stop learning

The moment you stop improving yourself and/or growing your business will be the moment your company begins to fail. It may take five or ten years, but eventually the competition will surpass you. Don't ever get comfortable. Don't ever get content. Company B is always working just as hard, if not harder than you, to become company A.

Please check out our FREE eBooks at our Library as well as some motivational and informational videos by other great leaders of our country and successful entrepreneurs at our Resources page.

Step 4: Using the tools available

There are many great services available to help you build your online presence at little or no cost. Every one of the following sources are imperative to your success so please, make sure to create an account for each of them. We will go over how to utilize these tools in a later edition to the Suited eZine so please make sure to subscribe by visiting our Library.

Don't forget to put all the accounts in your business name. This is very important to increase your web presence. No one will know who you are unless you tell them.

Google Account

google.com/accounts/createaccount

Google Profile

google.com/profiles

Business Solutions

google.com/services

• Local Business Center
• Adwords
• Adsense
• Analytics
• Friend Connect
• And any other service you find useful

Blogger

blogger.com

Twitter

twitter.com

YouTube

youtube.com

Toll Free Number

TollFreeNumber.org

Increase Your Sales

• Increase Your Sales By Providing Information About Your Company & Business Tools 24/7

Enhance Your Image

• Portray a Professional Image
• Only One Number to Remember & Provide
• Organize employees and departments

Be More Productive

• Save Time By ONLY Talking to the Callers You Want to
• Never Miss an Important Phone Call Again
• All of Your Communication in One Spot
• Instant Notification of New Messages

Learn More

• For Home/Small Businesss Owners
• For Direct Sales/Network Marketing Professionals
• For Real Estate Agents or Mortgage Brokers

Please visit www.suitedmarketing.com to learn more about our company, educational products, services, and promotions and our What We Do page for more information.







www.suitedmarketing.com
shane.russell@suitedmarketing.com

Visit our Library