Why Is Google Advertising So Important? ISSUE 27 - 2/23/12

Advertising on the web is by far the most cost effective and efficient method of advertising, especially for a small business owner.  No more is advertising based solely on the amount of dollars in your pocket, but instead, relevance to what people are looking for.  Small business owners usually have little extra money to waste and therefore, must target their potential customers in a very streamlined fashion.  Large companies are able to afford traditional forms of advertising where their messages are broadcast to the masses.

ONLINE IS MASS MARKET

Technology has created a very impersonal world, which is why today, the small business owner rules.  Building relationships and connecting with people on a personal level has become more important in the business world than ever before.

Put yourself in the shoes of a consumer for a moment.  How many times have you been frustrated when you have called a company only to get the automated system?  You have probably hung up as soon as you heard the system and either moved on to the next or just said, "Forget it" and hung up the phone altogether.  Do you want your customers reacting in a similar fashion or do you want your customers to rant and rave about you to everyone they know?  I'm going to assume you are going to choose the latter.

Since 77% of North American households are on the Internet and 228 million people are online in North America alone, it's time to begin focusing your efforts on the methods that not only will give you the best Return on Investment, but will also make your efforts much more efficient.

IMPORTANCE OF GOOGLE ADVERTISING

Consider how people are using the Internet -- people go online to learn and discover new things, people go online to connect with other people, people go online to research the latest products and promotions, people go online to buy things, people go online to solve problems, etc. etc.

Having said that, searching drives results and captures interest.  When a person does a Google search and receives results, they are taken to another website on the Google Display Network (GDP).  In other words, Google only shows the results of pages that are connected to them.  After the person goes to a page on the GDP, they will almost always return to Google to further refine their search.

Each and every time this person goes back and forth, they are seeing paid ads posted by advertisers.  Advertising on the Google network means your ads will appear on Google properties with a wide and relevant reach.

Google is comprised of all types of companies in every industry with a few major players listed below.

Google Search Partners who also use Google Search technology

• Tesco, AOL, Virgin, Ask, BT, NTLWorld

Google Content Partners

• TimesOnline, NTL:, Daily Mail, Virgin

As previously mentioned, you don't have to be a big company to advertise on Google.  First and foremost, you must educate yourself and secondly, you must get started.  The more time that goes by, the more opportunities that are passing you by.  

We have recently partnered up with Google to sell their products and services.  For all new customers, we are currently running a promotion for $100 of FREE Google Advertising dollars.  If you would like to learn more, please email us at info@suitedmarketing.com.  As our motto goes, "You focus on what you do best. We focus on your success!"

Stay tuned for more on how to get your website on Google and online advertising.  In the coming blog posts, we will be talking about why online advertising has become so popular; the different stages of the buying cycle, and how you can capitalize on each; why Google advertising is so important; how you can tap into Google's search network; and much, much more!  We're really excited to share this information with you and hope you get a wealth of knowledge and value from our posts.

Why You Must Adopt Google for Advertising Online - ISSUE 26 - 2/20/12

GOOGLE AND THE ONLINE INDUSTRY

What's the first thing you do when you want to know something?  You Google it!  This is by no accident.  Google was started in the 1990's by two college students attending Stanford with a desire to organize the information on the Internet.  In the early stages, they began by indexing all the information in the database for the school.  They knew they were on to something special but were young, in college, and with little resources.  They approached Yahoo! to purchase their ideas, but Yahoo! turned them down.  Obviously, this was a huge mistake on their part.

Learn how to build a new business the right way
Amazon.com: The Google Story: David A. Vise, Mark Malseed: Books
A little more than 15 years later, Google is in the top three Internet properties in the world and where is Yahoo!?  Sure, they're still around, but they aren't the superpower they once were because they thought they knew and had it all. They weren't open to new ideas and change. They were convinced they knew it all. How many times have you seen this happen within the last few decades? Too many to count, I presume. If you aren't already using Google in your marketing mix, hopefully you will soon. Or, you may be the next Yahoo!, Blockbuster, or Blackberry.

Where does Google fit in your media mix?

Consumers are empowered with all kinds of Internet devices - desktop computers, laptops, cell phones, tablets, tvs, dvd players, and even video game systems.  They are able to travel the world right from the comfort of their livingroom.  Going on the web in a down economy saves money, time, and costly travel.  In fact, staying in is now considered the new going out.

Marketing Concepts - Did you know?

• Google...
• is the #1 Advertising Network
• reaches over 90% of the Internet
• display partners, search partners, and Google properties combined
• has over 456 million unique visitors per month
• all Google content partners combined
• has over 2.5 billion page views per day
• all Google content partners combined
• reaches all consumers in any industry

Over the last five years the advertising industry has changed drastically with an explosive growth in online advertising.  Many companies have already adopted this new paradigm and because of this, newspaper advertising, as well as other forms of traditional advertising mediums, have been cannibalized by online media budgets.  

Stay tuned for more on how to get your website on Google and online advertising.  In the coming blog posts, we will be talking about why online advertising has become so popular; the different stages of the buying cycle, and how you can capitalize on each; why Google advertising is so important; how you can tap into Google's search network; and much, much more!  We're really excited to share this information with you and hope you get a wealth of knowledge and value from our posts.

The Google Story - Kindle