Why You Must Adopt Google for Advertising Online - ISSUE 26 - 2/20/12

GOOGLE AND THE ONLINE INDUSTRY

What's the first thing you do when you want to know something?  You Google it!  This is by no accident.  Google was started in the 1990's by two college students attending Stanford with a desire to organize the information on the Internet.  In the early stages, they began by indexing all the information in the database for the school.  They knew they were on to something special but were young, in college, and with little resources.  They approached Yahoo! to purchase their ideas, but Yahoo! turned them down.  Obviously, this was a huge mistake on their part.

Learn how to build a new business the right way
Amazon.com: The Google Story: David A. Vise, Mark Malseed: Books
A little more than 15 years later, Google is in the top three Internet properties in the world and where is Yahoo!?  Sure, they're still around, but they aren't the superpower they once were because they thought they knew and had it all. They weren't open to new ideas and change. They were convinced they knew it all. How many times have you seen this happen within the last few decades? Too many to count, I presume. If you aren't already using Google in your marketing mix, hopefully you will soon. Or, you may be the next Yahoo!, Blockbuster, or Blackberry.

Where does Google fit in your media mix?

Consumers are empowered with all kinds of Internet devices - desktop computers, laptops, cell phones, tablets, tvs, dvd players, and even video game systems.  They are able to travel the world right from the comfort of their livingroom.  Going on the web in a down economy saves money, time, and costly travel.  In fact, staying in is now considered the new going out.

Marketing Concepts - Did you know?

• Google...
• is the #1 Advertising Network
• reaches over 90% of the Internet
• display partners, search partners, and Google properties combined
• has over 456 million unique visitors per month
• all Google content partners combined
• has over 2.5 billion page views per day
• all Google content partners combined
• reaches all consumers in any industry

Over the last five years the advertising industry has changed drastically with an explosive growth in online advertising.  Many companies have already adopted this new paradigm and because of this, newspaper advertising, as well as other forms of traditional advertising mediums, have been cannibalized by online media budgets.  

Stay tuned for more on how to get your website on Google and online advertising.  In the coming blog posts, we will be talking about why online advertising has become so popular; the different stages of the buying cycle, and how you can capitalize on each; why Google advertising is so important; how you can tap into Google's search network; and much, much more!  We're really excited to share this information with you and hope you get a wealth of knowledge and value from our posts.

The Google Story - Kindle

How you can create a Worldwide Rave about your business - ISSUE 18 - 1/19/12

You are probably wondering how you can make it big in business and how you can make your business go viral? There are some best practices I would like to share with you that will assist you in the process, but I can only show you the door; it's up to you to walk through it. You must be dedicated and consistent with your efforts because whether you like it or not, there's someone out there willing to do more than you.

First of all, you have to forget all the old methods of marketing (for now) and adopt new age marketing tactics. The old rules were simple: you buy attention, you beg for attention, or you bug your way in by selling. How many times have you dropped everything to buy something you saw on a commercial? How many times have you answered the phone when you knew you were being called by a Telemarketer? How many times have you let the guy at your door stand and talk about his product for thirty minutes? I'm willing to bet that the answer to all of those is simple... you haven't! If you won't give them the time, why would you waste your time beating a dead horse?

The old ways of marketing focus time and energy to nameless, faceless people. While this has worked in the past, it no longer holds up. You must focus your marketing efforts on those "Buyer Personas" or "Real People" who you are trying to sell to. You have to figure out how to connect with those people on a personal level and you have to appeal to their wants and desires, not yours.

Now, let's take a look at the new ways of marketing. You must "Earn attention by Publishing your way in." You heard it. You have to become a writer! If you don't like writing, you have to become a Reporter. Either way, you have to become known as the expert in your field within your community. Remember from a previous blog, I said that a community is any place that people gather.

You may already know of many ways to become Published, but if not, here are some examples:

• Write a blog
  • Blogger
• Write an ebook
  • Free-ebooks.net
• Social Networking
  • Facebook
  • Twitter
  • LinkedIn
• Video Blog
  • YouTube
• Online Workshops
  • Suited Marketing Business Development Center

A great way to get started with your Buyer Personas is by interviewing those people who you want to sell to. Ask them what they're interested in. Ask them what they want. Ask them what their questions and concerns are. Ask them how they feel about your product and service. As we have said time and time again - it's about them; not you!

If you are still uncertain how to go about asking your Buyer Personas, just look at what other people are doing in your industry. You may want to start by writing a blog or you might want to call your current clients over the phone. Ask them for a few minutes of their time and let them know that their opinions are really important to you. Not only will this 'Wow' them, but don't be surprised if you begin to see more sales, more clients, and more growth because of it. You will be getting very valuable information and at the same time, exponentially increasing your Public Relations perception. Be creative in your efforts - find multiple ways to connect with your clientele.

Most business owners make the mistake of always talking about themselves and their products. People don't care about you and your product. Instead, they are selfish and only care about themselves and how your product or service can benefit them. An example of this can be found on the websites of most Hotels. Take a look. You will see that almost all hotels show you the same "stuff." They show you the rooms, the fluffy pillows, the food, the swimming pools, the bar, etc.

What they need to be showing you is how you can connect to them. A great way to do this would be to have a portal with multiple people engaged in some sort of activity. They could have a businessperson on the phone in the lobby with his laptop. Or, they could have a picture of a couple organizing a wedding outside on the beautiful grounds. You get the picture... I hope.